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SCA launches LiSTNR AdTech Hub after rejecting ARN offer

March 8, 2024 9:12

SCA has followed up its rejection of rival ARN’s takeover bid by launching the LiSTNR AdTech Hub, a new advertising technology suite.

The LiSTNR AdTech Hub launched on Friday and offers “market-leading commercial opportunities” with its 1.8 million-strong user base. The suite promises increased personalisation and targeting; extensive dynamic creative optimisation; and an Australian based CDP and first party data clean room solutions and services.

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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

Topics
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