SCA rolls out $1m Shop Local campaign to support small businesses in a COVID-19 economy

“We don’t know when this is all going to end yet, but it will end,” Carrie Bickmore tells listeners in Southern Cross Austereo’s (SCA) new ‘Shop Local’ campaign, the biggest the radio business has ever rolled out and backed with over $1m in owned media investment. “In the meantime, support a local business to help them survive, and hopefully, thrive.”

The national campaign, voiced by more than 70 Triple M and Hit Network talent across the country, urges people to support local businesses still open, but perhaps struggling, in the midst of COVID-19 lockdowns.