SCA’s Hit105 pilots digital integrated radio studio

Southern Cross Austereo’s Brisbane station, Hit105, is piloting an integrated on-air audio studio on its breakfast show as the network explores how radio is evolving with online media.

The new radio studio which integrates video and social media feeds is being tested on Hit105 breakfast with Abby, Stav, Matt and Osher as part of the network’s digital transformation program.

Damon Reilly, SCA’s general manager in Brisbane explained the new system: “In short, the system provides completely automated camera switching to all independent camera positions.

“This enhanced and automated visual aspect is taken to the next level through enhanced listener interaction and accessibility.  Traditional listener phone calls and screening are enhanced with social media feeds on screen allowing Facebook and Twitter listeners’ greater opportunities to be part of the show.”

He added the new system would allow edited video and audio to be shared directly after a topic has been discussed, via social media, YouTube, or through live streaming on Facebook.

Other features will allow listeners to make calls through Skype, allowing a full visual of the listeners speaking with the breakfast team.

“It’s all about bringing listeners into the studio with the announcers.

“Ensuring the breakfast show are discussing content that is trending for our audiences, integrated Twitter and Facebook feeds will display on producer’s screens to ensure they have contextually relevant information at their fingertips to be fully informed on the topics that matter – this means our teams are talking about what really matters to our listeners at all times.

“Hit105’s new digitally integrated radio studio turns a linear radio show into a TV/radio show with complete listener interaction and social integration,” he said.

“It’s the future of radio and we have it first.”



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