‘We call it Gumtree’: Online marketplace rebrands for its 10th Australian anniversary
Online classified advertising website Gumtree is rebranding as part of marking the 10th anniversary of its Australian operations, including a new series of television commercials to show off the site’s revamped look and improved functionality, the company announced today.
The eBay-owned website is looking at simplified processes for buyers and sellers, 24/7 support, and new payment options to shore up its market position following its move into banner and programmatic advertising last year.
I don’t know a single person who pays for a Gumtree ad…
A variation on the hackneyed “It’s australian for “. Yuck.
STRAYA
Definitely a move in the right direction! Fresh new look and a simple, clean feel.
I agree Max, as a big Gumtree user I am very pleased with the rebrand