SCA’s The Studio recreates 1980s SPC jingle for new campaign

Southern Cross Austereo’s in-house creative team, The Studio, has modernised SPC’s 1981 Baked Beans and Spaghetti Jingle for a new campaign.

The jingle, which was originally created by Mike Brady, has been refreshed to become the centrepiece of a new radio campaign which seeks to position SPC as the ‘easy way’ for families to make mealtime simple.

SPC’s new advertisement involves a variety of musicians playing over a voiceover created at Sony Studios.

Luke Parsons, head of The Studio at SCA, said it was a privilege to work with SPC on this aspect of branding.

“It’s right in step with us (SCA) embracing our expertise in market as audio innovators,” Parsons added.

Jo Cruth, category marketing manager at SPC, said upholding the integrity and history of the jingle was key.

“SCA’s care and dedication to delivering the SPC bounce, as request, was much appreciated. We love the end result.” Cruth said.

Anna Magliano, group business director from Slingshot, added: “The jingle they delivered was right on point and will really push SPC Baked Beans and Spaghetti further and faster, which was always our goal.”


  • Client: SPC
  • Senior Brand Manager, SPC: Kelly Hearne
  • Category Marketing Manager, SPC: Jo Cruth
  • Media Agency: Slingshot
  • Group Business Director, Slingshot: Anna Magliano
  • Head of Creative Solutions, Slingshot: Sally Powell
  • Creative and Production Agency: The Studio at SCA – Sydney
  • Studio Head: Luke Parsons
  • Creative Director: Kade Robinson
  • Campaign Ideas Manager: Mitch Byatt
  • Jingle Lead Creative: Thom Wood
  • Audio Producer: Graham Hunter
  • Creative Writer: Marc Dwyer
  • Account Manager: Lou Magnifico
  • Strategy & Insights Director: Abi Wallis

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.