School kids put Target school uniform through their paces in new ad

Target is promoting its school gear in a campaign that focuses on Target’s promise that their school uniforms are tested and built to last.

Created by AJF Partnership, the ad sees a number of school children promising to do what kids do best – mess up their uniform in a variety of school and playground activities.

Target head of brand communications Jennifer Gooniah said: “We wanted to show that Target has the best value school gear in Australia. The idea features kids putting their school uniforms through their paces. Target’s back to school gear is great quality, built to last and you don’t have to pay a high price tag for it.”


  • Creative agency – AJF
  • Media agency – Universal McCann




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