Schwarzkopf hair brand Taft has launched a campaign that mocks the cheesy approach to product promotion seen in infomercials.
The ads were created by media agency MEC, which won the account last year.
The ads are running on free-to-air TV and on Ignite Media Brands including MTV, TV1, FX and Nat Geo.
The campaign includes sponsorship of MTV’s makeover show Style Me, Facebook advertising and a microsite where visitors can win a hair piece from the mock infomercials.
MEC boss Peter Vogel said in a press release: “Taft is an exciting brand to work with and we are thrilled to have created this campaign for the FULL ON range. All creative and media were handled in-house at MEC, demonstrating the range of skills on offer at the agency.”
TV production: Marbay and Ignite Media Brands