Schwarzkopf mocks infomercials, ads created by media agency MEC
Schwarzkopf hair brand Taft has launched a campaign that mocks the cheesy approach to product promotion seen in infomercials.
The ads were created by media agency MEC, which won the account last year.
The ads are running on free-to-air TV and on Ignite Media Brands including MTV, TV1, FX and Nat Geo.
The campaign includes sponsorship of MTV’s makeover show Style Me, Facebook advertising and a microsite where visitors can win a hair piece from the mock infomercials.
MEC boss Peter Vogel said in a press release: “Taft is an exciting brand to work with and we are thrilled to have created this campaign for the FULL ON range. All creative and media were handled in-house at MEC, demonstrating the range of skills on offer at the agency.”
Credits:
Creative: MEC
Media: MEC
TV production: Marbay and Ignite Media Brands
Well, that certainly demonstrates the range of skills the media agency has. Albeit not necessarily their depth.
User ID not verified.
If you call outsourcing the production to Marbay/Ignite a “skill”, yeah I guess that’s amazing..
I can pay bills too.
User ID not verified.
I like the idea. Not a fan of the execution.
In terms of relevance, how does the brand fit within the infomercial approach? Even if it is a parody, I see no connection.
The only message that sits with me is “One Size Fits All”. If anything I’d be interested in getting a wig. Now that would be cool! No more need for styling products. No need to spend time and put in the effort to look ‘reasonably’ presentable.
Cheers.
Dan
User ID not verified.
And that there is the reason why media agencies shouldn’t do creative.
User ID not verified.
It’s also just a giant rip off of Flight of the Conchord’s “Helmet Hair” – https://www.youtube.com/watch?v=CNw8KUnAfrU
Not to mention the TVC’s look like they were filmed on an iPhone and cut together in iMovie.
User ID not verified.
Cheap attempt at knocking off a cheap attempt.
Hope their media buy was just as cheap.
User ID not verified.
Always tricky to do a rip off of cheap stuff without looking cheap yourself. Production values a bit questionable too… but good on them for trying to do something different to the rest of the category. Too many haters in these comments sections.
User ID not verified.
I know a lot of creative agencies who would do a better job on the media planning and buying side. Stick to your knitting guys.
User ID not verified.
Im pretty sure the production values are poor on purpose – its kinda the whole point.
Love the guy kicking the ball…
User ID not verified.
I think it’s fairly obvious that the production values are poor on purpose, and it works well. Sure It’s not your typical polished try hard tv commercial, but its a very interesting approach.Nice to see someone doing it differently.
User ID not verified.
LOL. Awesome.
User ID not verified.
Also a copy of I beweave – http://youtu.be/qSB-5Nnw9rU
But no way near as funny 🙂
User ID not verified.