Telstra: ‘We believe that Australia is a clever country’
Telstra has launched a press campaign to celebrate the ingenuity of Australians.
The ad references the comments of Professor Donald Horne, who 48 years ago described Australia as ‘the lucky country’. “He didn’t mean it as a compliment,” the ad reads.
The campaign includes a video running on Telstra’s enterprise business website.
Wow… minimal use of the spectrum.
That’s quite an achievement Monkeys.
Well done. (Great idea, too.)
Seriously?! If Telstra wants to start promoting how clever we all are, it might want to learn how to use apostrophes first. Exhibit A:
http://www.telstra.com.au/busi...../index.htm
Yes NJK, how clever is Telstra if it can’t spell “Australians”.
I’m amazed at the number of typos on websites centred around the misuse of the apostrophe. It’s not hard.