Schweppes Australia partners with Diageo for cocktail campaign
Schweppes Australia has partnered with Diageo Australia for its new national campaign which sees the brand highlight how its products can be matched with Diageo products to create the perfect cocktails for summer.
Created by GPY&R Melbourne, ‘This Calls for A Cocktail’ builds upon the 2012 ‘Cocktail Revolution’ campaign as it aims to emphasise that cocktail’s can be suited for any day of the week.
The campaign includes 27 individually tailored 15-second TV spots as the campaign has been created in conjunction with a complex media buy to allow each piece of work to reflect its context, including the medium, the day of the week, or the weather.
https://www.youtube.com/watch?v=NJcZuaCqdf4&feature=youtu.be
GPY&R Melbourne ECD Ben Coulson said: “We will be reacting to every interesting cultural opportunity across the summer, with new recipes to be invented and celebrated in any and every medium.”
https://www.youtube.com/watch?v=bNhcU_OluDA&feature=youtu.be
Hanan Eissa, senior category manager at Schweppes said, “We fell in love with the idea as soon as we saw it. This Calls for a Cocktail speaks to everything we want to do on Schweppes mixers in terms of shifting the dial on how people perceive cocktails and tapping into a whole new range of occasions. And to make 27 TV ads? Who could say no to that.”
https://www.youtube.com/watch?v=UJx8xVEqMEU&feature=youtu.be
https://www.youtube.com/watch?v=8NRofuE0tgU&feature=youtu.be
https://www.youtube.com/watch?v=WNCB73TBE9s&feature=youtu.be
https://www.youtube.com/watch?v=Tk0o78bIqo8&feature=youtu.be
https://www.youtube.com/watch?v=5mQVH64xZqk&feature=youtu.be
Credits:
- Production Company: Cos we can/ Studio 162
- Director/DOP: Clare Pluekhahn
- Director/Producer: Fran Derham
- Editor: Billy Browne/Tom Marley
- Grade: Dan Stonehouse of Crayon
- Post Production: Crayon/Studio 162
- Sound Design/Music: Paul Le Coutier of Flagstaff Studios
- Executive Creative Director: Ben Coulson
- Copywriter: Katie Britton
- Art Director: Jake Barrow
- Producer: Romanca Jasinski
- Production Coordinator: Emma King
- Planning Director: Michael Hyde
- Group Account Director: Matilda Hobba
- Account Director: Rachel Semmens
- Account Manager: Emma Lazarou
- Account Executive: Lil Shelmerdine
- Print producer: Bruce Paterson
- Director of Digital, Publishing and Content: Fintan McGivern
- General Manager of Marketing – Schweppes: Troy McKinna
- Group Category Manager – Schweppes: Justin Monaghan
- Senior Category Manager – Schweppes: Hanan Eissa
- Assistant Category Manager – Schweppes: Georgia De Alvarez Witts
- Marketing and Innovation Director – Diageo: Adam Ballesty
- Marketing Manager – Diageo: Jonathan Morgan
- Senior Brand Manager – Diageo: Linda Wellington
- Assistant Brand Manager – Diageo: Suzannah Glass
- Media Agency: Carat
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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