Schweppes brings back Schweppervescence branding to focus on bubbles
Asahi Lifestyle Beverages’s Schweppes has brought back its Schweppervescence branding to focus on Schweppes’ bubbles.
Created by TBWA Melbourne, the ad encapsulates a world where bubbles surround everyday moments and pieces of architecture.
In 2008 the brand launched its well-known Schweppervescence slow motion balloon TV ad where ultra slow motion cameras captured Schweppervescence at 10,000 frames per second.
The branding aims to emphasis bubbles and the moment a bottle of Schweppes is opened.
Lisa Saunders, general manager of marketing at Schweppes, said in a statement: “Until now, we’ve worked to share Schweppes’ provenance story. The launch of our new brand campaign
sees us shift focus from the outside, in – because Schweppervescence is really all about the bubbles, inherently a sensory experience.”
The ad is running across TV, social and outdoor.
Credits:
- Asahi Lifestyle Beverages
- TBWA\Melbourne
- JH Beetge
- Goodoil Films
- Alt VFX
- Nylon Sound
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