Bulla creates ice-cream tubs which turn into buckets in bid to reduce waste
Bulla has made a campaign to promote its new ice-cream tubs which double as buckets for children in a bid to reduce landfill.
The limited edition buckets, called ‘Bulla Fun Tub’, was created by Publicis Worldwide.
Bulla created the new tubs following research which found that Australians produce 3m tonnes of plastic each year, with only 12% being recycled.
The campaign is running across Bulla’s social channels.
Andrew Noisette, head of marketing implementation at Bulla Family Dairy, said in a statement: “The Bulla FunTub is what Bulla is all about – unfakeable family moments and great tasting ice-cream. We’re proud of our 107-year heritage, but we still like to innovate and give Australian families new ways to connect and enjoy time together.”
Ryan Petie, ECD at Publicis Worldwide in Brisbane, added: “This is a beautifully simple idea that connects the pure joy of eating ice-cream with the pure joy of building sandcastles with your kids.
“Being able to spread the message about reducing landfill while eating ice-cream also makes the idea very special.”
Credits:
- Client: Bulla Family Dairy
Head of Marketing Implementation: Andrew Noisette
Brand Manager: Alex Bulgin
Agency: Publicis Worldwide
Executive Creative Director: Ryan Petie
Senior Creative: Adam Ferrie
Senior Creative: Peter Cvetkovski
Head of Art: David Schaak
Senior Creative: Kirsten Twigg
Creative: Kale Mcredmond
Managing Director: Simone Waugh
Account Manager: Zoe Young
Head of Broadcast and Content: Vicki Lee
Producer: Britt Groom
Editor: Ricky Marks
Manufacturer: Vacform, Melbourne
Linkedin
Brilliant! Should be ongoing.
User ID not verified.
My garage has heaps of them full of all sorts of odds-and-ends.
Well done.
User ID not verified.
Pity they didn’t go one step further and make the fun tub out of recycled plastic
User ID not verified.
The solution to the problem is to not use plastic, and they are still using plastic. They should be using an alternative material to package their ice cream. Other ice cream brands use card. Seems like a gimmick to me.
User ID not verified.