The Church of Scientology is starting a four month TV ad campaign in Sydney and Melbourne this Easter weekend featuring ads created for the Super Bowl and Grammys.
According to the organisation the first ad in the series seeks to make people curious about one of the questions that modern technology has not yet answered, ‘Who am I?’.
It is set to premiere on Easter Sunday in Sydney and Easter Monday in Melbourne on Channel Ten.
The ad features an American voiceover and focuses on technology, and the place of spirituality in helping people define their lives.
“We have increasing inquiries for information about Scientology with growing numbers of people logging on to take our free courses online from all over the world,” said Sei Kato, public affairs director for Scientology in Australia.
“Scientology offers an exact technology with step-by-step procedures a person can use to improve their life right now. It is a scientific approach to spirituality that gets real positive results.”
The second spot, which aired first during the Grammys in the US, gives stats on the amount of volunteers, members and literature the organisation has handed out globally in the past few years.
A third spot on the founder of Scientology, science fiction writer L. Ron Hubbard, will also be aired during the campaign.