Undercover Adam focuses on the Scientologists

Naked Communications boss Adam Ferrier has followed up on his investigation into the marketing activities of the Advanced Medical Institute with an even larger target – the Church of Scientology.  

Adam FerrierIn June, Ferrier – a trained psychologist and managing partner at communications agency Naked – went undercover to examine the sales practices of the AMI.

This time, as he recounts in his blog, he examined the Church of Scientology’s methods in bringing in new membership. He walked into the COS building in Sydney as a general member of the public. After being shown a recruitment video, he was asked to take a personality test. He reveals:

“According to the test the three scales that are about ‘Me’ show that I am completely Unstable, very Depressed, and very Nervous. The scales to do with ‘Work’ show I’m Active and Aggressive, and totally irresponsible. And the last scales, how I relate to ‘Others’, show I’m very Critical, and have a Lack of Accord with others. This was Diane’s cue to tell me how depressing my life was, and how much I needed help.”

But Ferrier argues:

“Also, for the record I’m a relatively happy, stable and calm person (albeit a little weird). I’ve taken many scientifically validated psychological tests in the past (through training, and professional interest) and all point to a significantly different personality profile than the one suggested by the COS.”

Ferrier has also worked with AusPol to get the views of the public on the Church of Scientology. The results – featuring a poll of 1500 people – suggest that 85% of Australians do not believe it is a real religion.


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