Beachwear brand Seafolly has collaborated with Australian band Panama in a music video inspired by The Monkeys to showcase the swimwear brand’s 2014 collection.
Set to Panama’s song Stay Forever, the story follows a group of girls living in the Northern Hemisphere who are suddenly drawn into the water, where they make a “magical underwater migration” back to a secluded Australian beach.
The Monkeys approached record label Future Classic with the idea which was then developed byDaniel Askill, the director behind Sia’s recent ‘Chandelier’ song.
The Monkeys c0-founder and project creative director Justin Drape said: “We’ve worked with the team at Future Classic before so we were fortunate to hear a demo of Panama’s new song, ‘Stay Forever’, and we thought it was perfect for Seafolly.
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“Then Daniel (Askill) took the idea, narrative and style of the story to another level. We wanted to create something that was completely different to what the brand had done before and I think this music video will appeal to audiences in markets beyond Australia.”
Nathan McLay, founder of Future Classic, added: “We’re always open to collaboration opportunities that create visibility for our artists in a credible context.”
Seafolly chief executive Anthony Halas said he wanted to launch the 2014 collection ” in an original, distinctive format” that will “open the brand up to a new generation of consumers”.