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Sean Cummins picks up ADMA marketer of the year as Whybin\TBWA wins top gong

sean_cummins-468x637 (1) 2 copyIndustry veteran Sean Cummins has been named Marketer of the Year by the Association of Data Driven Marketing and Advertising (ADMA), with Whybin\TBWA Group Melbourne the big agency winner with six awards.

Whybin\TBWA Group Melbourne won the Lester Wunderman Grand Prix for GAYTMs for ANZ and also picked up the Best Integrated Campaign, Art Direction and PR Campaign. Their client, ANZ, received the new David Ogilvy Courageous Client Award.

Cummins, chief executive of Cummins and Partners, was praised for his role in “changing the marketing and advertising landscape in Australia”, at the ADMA Pinnacle Awards at The Star last night.

“Sean is an influential and prominent leader in the marketing and advertising industry,” ADMA board chairwoman and Westpac CRM and digital general manager Karen Ganschow  said.

“He has been responsible for iconic advertising campaigns that have put Australia on the map. He has also led the way in introducing new agency models that challenge the traditional approach and bring together the elements of marketing, media and advertising for the benefit of the client.”

Other individual awards saw MercerBell managing director Julie Dormand pick up the Jon Clark Outstanding Contribution of the Year Award. She was described as the “driving force” behind the development of Data Pass, ADMA’s responsible data management program.

Meanwhile, Brendan Graham, copywriter and strategist at Soap Creative, took out the Young Creative of the Year accolade for his integrated campaign ‘Under 30 invite’ while MEC social media strategist Allister Hercus was named Young Marketer of the Year. 

In ADMA’s new Australian Creativity and Effectiveness Awards Whybin\TBWA took out six awards in what proved to be a successful night for Victorian agencies.

“In the past, the ADMA Awards recognised creativity and effectiveness as separate specialisations,” ADMA chief executive Jodie Sangster said. “We awarded great creative work and effective marketing and advertising separately. However, we recognise that now and in the future, stand-out marketing and advertising will have to demonstrate both.”

Of the GayTM campaign Sangster said: “This gutsy campaign celebrated diversity, inclusion and respect whilst risking a backlash from a more conservative audience. But the dazzling ATMs at Mardi Gras won many people over, and I think this campaign will encourage other banks to be braver and take more risks in the future.”

Whybin\TBWA Group Melbourne also won in the Broadcast category for Buy Ready campaign for ANZ.

The AC&E award winners in full:

Apps – Penny the Pirate for Luxottica/OPSM by Saatchi & Saatchi

Use of New Technologies – Rip Curl Search GPS for Rip Curl by VML Australia

Art Direction – GAYTMs for ANZ, by Whybin\TBWA Group Melbourne

UX, Interface and Navigation Design – Commonwealth Bank Website Relaunch by VML Australia

Branded Content – Phubbing for Macquarie Dictionary by McCann Melbourne

Most Effective Use of Content – Melbourne Remote Control Tourist, for Tourism Victoria by Clemenger BBDO Melbourne

Data Analytics & Planning – Q3 Home Loan Property Investor for Westpac, by RAPP

Data Strategy – Thanks a Million for Telstra, by Lavender

Data Visualisation – Working Capital ‘See more inside’ for Commonwealth Bank, by M&C Saatchi

E-commerce Website & Marketing – Michael Hill International by Amblique

Social Commerce – #SPCSunday for SPC by Leo Burnett Melbourne

PR Campaign – GAYTMs for ANZ by Whybin\TBWA Group Melbourne

Media Campaign – Air Force Medical Specialist Reserve for Defence Force Recruiting by GPY&R Melbourne

Customer Retention/Loyalty Campaign – #SPCSunday for SPC by Leo Burnett Melbourne

Customer Acquisition Campaign – Air Force Medical Specialist Reserve for Defence Force Recruiting by GPY&R Melbourne

Integrated Campaign (small budget) – Phubbing for Macquarie Dictionary, by McCann Melbourne

Best Integrated Campaign – GAYTMs for ANZ by Whybin\TBWA Group Melbourne

Not-For-Profit Campaign – Human Walking Program for the Lost Dogs Home by GPY&R Melbourne

Print Campaign – Hipster Santa for Central Mall / Frasers Property and Sekisui by BMF Advertising

Data-Driven Mail – Penny the Pirate for Luxottica/OPSM by Saatchi & Saatchi

Best Use of Search – The Last Mile for Amaysim, by FirstClick Consulting

Out-Of-Home – Buildboard for Defence Force Recruiting by GPY&R Melbourne

Broadcast – Buy Ready for ANZ by Whybin\TBWA Group Melbourne

Digital & Social Advertising – Phubbing for Macquarie Dictionary by McCann Melbourne

Digital, Website & Microsites – Footify FM for NAB, by Clemenger BBDO Melbourne

Mobile Marketing Campaign – Rip Curl Search GPS for Rip Curl by VML Australia

Ambient or Experiential – Human Walking Program for the Lost Dogs Home, by GPY&R Melbourne

Innovation Award – Columbus and Clemenger DDBO Melbourne for the Melbourne Remote Control Tourist Campaign for Tourism Victoria.

Customer Experience Award – Penny the Pirate for Luxottica/OPSM by Saatchi & Saatchi

David Ogilvy Courageous Client Award – GAYTMs for ANZ by Whybin\TBWA Group Melbourne

Lester Wunderman Grand Prix Award – GAYTMs for ANZ by Whybin\TBWA Group Melbourne

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