Search is still sexy: Why sponsored products remain retail media’s powerhouse

Welcome to a retail media-focused edition from Unmade

In this edition, Colin Lewis argues that search may not be the shiniest object in retail media, but it remains the engine driving most of the money. We also include details of how you can download our 2025 retail media trends report, based on the many insights shared at last month’s REmade conference.

And further down, ARN Media ended the week as the Unmade Index’s biggest loser.

It’s your last chance to sign up to a paid membership of Unmade and lock in all of the current benefits. Next week, we’re going to stop accepting new paying members of Unmade. Instead we’ll be offering membership of an expanded Mumbrella Pro as we bring the two brands closer together.