Tuesdata: A set of ratings that makes killing season decisions harder
Welcome to a Tuesday edition of Unmade. The full post is for our paying members. Everyone else will hit a paywall further down.
Below, we look at a set of ratings that make decisions harder rather than easier for programmers deep into radio’s killing season.
Further down on the Unmade Index, the market treats Enero’s ASX update as bad news.
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Hi Tim. I think I can help explain the ABC conundrum.
The ‘radio survey’ spans many weeks and calculates the average across that period of time. The survey sample’s respondents report for one week, and then the six weeks of responses are accumulated and then averaged. The Hottest 100 is based on the one day of July 26.