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Seb Rennie to replace Danny Bass as head of GroupM investment

Seb Rennie

Rennie

GroupM has appointed MEC head of trading Seb Rennie as its new investment director for the holding group.

The appointment comes after today’s surprise defection by Danny Bass who announced he was moving to IPG Mediabrands to be its CEO.

“Seb is one of our brightest talents and is widely respected in the market by both media owners, clients and competitors,” said John Steedman, chairman and CEO of GroupM. 

“At GroupM, we value being able to retain our best and brightest by offering them opportunities within the group.”

Steedman also thanked Bass for his contribution to the agency group in the role with the agency leading its investment.

“I’d also like to thank Danny for everything he achieved for our clients over his time as chief investment officer and wish him well in the next chapter of his career,” he said.

Rennie has been at MEC heading investment since 2008 and was previously at Mediacom and OMD.

The GroupM statement:

GroupM has appointed MEC Chief Investment Officer Sebastian Rennie as GroupM Chief Investment Officer, replacing Danny Bass who is moving to IPG Mediabrands after a period of gardening leave.

Seb has over 15 years’ media experience in a career that has spanned both the UK and Australia, where he has accumulated extensive investment experience having worked at some the largest agencies in both markets.

He replaces Danny Bass, who is leaving the post immediately ahead of joining IPG at a later date.

GroupM Australia Chairman & CEO John Steedman said: “Seb is one of our brightest talents and is widely respected in the market by both media owners, clients and competitors. At GroupM, we value being able to retain our best and brightest by offering them opportunities within the group.

“I’d also like to thank Danny for everything he achieved for our clients over his time as Chief Investment Officer and wish him well in the next chapter of his career.”

MEC will announce a replacement for Rennie in due course.

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