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Second Test boosts Seven’s share, not enough to win the week

The second Test match between Australia and India delivered decent audiences for Seven, but it wasn’t enough to nab a weekly win from Nine.

Nine finished the second week of the non-ratings period ahead of Seven on a 19% share of audience, compared to 18.6%.

Most of Nine’s success this week came from its news and current affairs offerings. According to OzTAM’s overnight data, the most watched program of the week was Nine News Sunday, which achieved a metro audience of 970,000. Seven News came in behind Nine News, with 872,000 metro viewers.

But the only non-news and current affairs programs to appear in the top 10 shows were sessions two and three of day two of Seven’s cricket coverage, which ran yesterday.

According to OzTAM’s overnight preliminary figures, the sessions averaged 706,000 and 692,000 respectively. Session one managed 559,000 metro viewers.

When adding in regional figures, sessions one, two and three, captured 853,000, 1.051m, and 995,000.

Both broadcasters were ahead of other free-to-air channels. ABC finished with a 13.4%, Ten with a 9% share and SBS’ average weekly share was 5.1%.

The highest average multi-channel of the week was 9Go, on a 4.1% share of audience. That helped Nine Network scrape a win, with a 29.3% average weekly audience share. Seven Network came in just behind, on a 28.6% share.

Network Ten lost out to the ABC Network, on shares of 18.8% and 14.9% respectively, while SBS concluded the week with an average network share of 8.4%.

Nine also took out the 25-54 demographic and the grocery shopper with child, while Seven won the 16-39s, from a main channel perspective.

The charts below are provided by Nine, based on OzTAM data. They include data on Seven, Nine and Ten, but exclude SBS and ABC.

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