Second TikTok video breaches Ad Standards distinguishable advertising rules

The Australian Association of National Advertisers (AANA)’s Ad Standards continues to crack down on distinguishable advertising rules, with TikTok now firmly in the crosshairs after another breach.

Previously, Instagram influencers were the main culprits of breaches of Section 2 of the AANA Code of Ethics, but now TikTok is emerging as another area to be cracked down on.

A video posted by the account @leahjay_, run by influencer Leah Johnsen, was subject of complaints received by Ad Standards for failing to disclosure a paid deal between herself and skin care brand Go Bare Skin.