Seek company research campaign puts spotlight on quirky perks of the modern office

March 7, 2016 9:43

Seek looks at the pros and cons of company perks in new campaign

Quirky perks offered by some Australian companies as they attempt to follow the lead of Silicon Valley have inspired Seek’s new jobseeker campaign.

With some companies offering employees sleep pods, baristas, gyms, pet days and other perks, Seek’s campaign takes the practice to extremes as a new employee discovers his job boasts more than just free coffee and fruit, with Rabbit Day, Cat Day, Dog Day and, disconcertingly, Beach Day.

The campaign by Clemenger BBDO in Melbourne showcases how having interesting perks doesn’t mean a company is a great place to work.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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