Seek company research campaign puts spotlight on quirky perks of the modern office
Seek looks at the pros and cons of company perks in new campaign
Quirky perks offered by some Australian companies as they attempt to follow the lead of Silicon Valley have inspired Seek’s new jobseeker campaign.
With some companies offering employees sleep pods, baristas, gyms, pet days and other perks, Seek’s campaign takes the practice to extremes as a new employee discovers his job boasts more than just free coffee and fruit, with Rabbit Day, Cat Day, Dog Day and, disconcertingly, Beach Day.
The campaign by Clemenger BBDO in Melbourne showcases how having interesting perks doesn’t mean a company is a great place to work.
https://www.youtube.com/watch?v=82kOrtq6XZo
Babi Kahveci, Seek’s brand and candidate manager, says the key to a more fulfilling career is finding the right cultural fit.
“More than half of the population have felt that a company didn’t live up to its initial impression – whether found in an interview, on their website or in a position description,” Kahveci said.
“Seek’s company reviews uncover what it’s really like to work for a company.”
The campaign’s creative director, Clemenger’s Ant Phillips, said the campaign was a chance to have some fun with what is actually a serious issue for job candidates.
“More often than not, new employees won’t find out what it’s really like to work at a company until it’s too late,” Phillips said.
The campaign launched over the weekend with roadblocks across TV and video and bespoke social media edits and extensive outdoor including interactive panels.
Credits:
Client: Seek
Director of Marketing Kendra Banks
Brand & Candidate Manager Babi Kahveci
Digital Marketing Manager Anshu Aurora
Brand Marketing Executive Carly Sievers
Clemenger BBDO Melbourne
Executive Creative Director Ant Keogh
Creative Directors Richard Williams and Ant Phillips
Planning Matthew Kingston
Account Director Kate Starr
Account Manager Rebecca Orlandi
Senior Print Producer Nick Short
Senior TV Producer Karolina Bozajkovska
Production
Director Brian Aldrich
DOP/Cinematographer Daniel Ardilley
Editor Michael Lutman, The Butchery
Grade Martin Greer, The Refinery
Producer Corey Esse & Kate Merrin
Production Company Finch
Sound Designer/Engineer Stevo Williams, Flagstaff
Simon Canning
This is funny, really funny.
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