Seek tells stories of unfulfilled Australians needing a career change

Seek is encouraging unfulfilled Australians to change their career path on a new content platform by offering ‘real’ career change stories and career advice to consumers.

Created by Clemenger BDDO Melbourne, the new campaign includes a piece of long-form content, featuring the lives of Ned, Lee and Charu, three Australians who need a career change.

With the help and advice of their family and friends, Seek gives each person work experience in careers better suited to them: Charu as a chef, Ned as a town planner and Lee as a landscaper.

The ‘social experiment’ runs with the tagline ‘Why Settle? Seek’ and aims to show consumers the difference it makes when you do a job you love.

As part of the campaign, Seek has developed a campaign-specific content hub which tells stories of people who have experienced careers changes.

Stories include Lisa Welker, who went from scientist to architect, Eaon Pritchard, from punk rocker to advertiser and Anel Kirgizbayeva, from translator to Zumba instructor.

A sign-up button on the new website encourages people to become ‘non-settlers’ and keep up to date with career advice.

Kendra Banks, marketing director at Seek said the latest campaign gives people a chance to “explore career pathway opportunities” and “get a sense of what’s possible when it comes to career aspirations”.

“Seek is a brand that champions the importance of leading a fulfilling working life, so what better way to demonstrate this than to help Australians discover the career that’s right for them?” she said.

“The thought of your family and friends choosing your job for you seemed like an intriguing, yet slightly terrifying premise to create a campaign,” said Rich Williams, creative director at Clemenger BBDO Melbourne.

“The main reason we were excited by the idea was because it makes you stop and reflect on whether you are actually in the right job and the impact your happiness is having on your family and friends.”

Created in partnership with Starcom and Isobar, the campaign will run across online, TV, cinema and radio.


  • Agency: Clemenger BBDO Melbourne
  • Creative Chairman: James McGrath
  • Chief Creative Officer: Ant Keogh
  • Creative Directors: Richard Williams and Ant Phillips
  • Senior Creative: Hilary Badger
  • Senior Creative: Lee Sunter
  • Executive Producer: Sonia Von Bibra
  • Senior Producer: Tania Jeram
  • Group Business Director: Carol Macdonald
  • Account Director: Emma Whiteley
  • Production Company – Revolver/ Will O’Rourke
  • Director – The Glue Society’s Pete Baker
  • Managing Director/ EP – Michael Ritchie
  • EP/ Head of Projects – Josh Mullens
  • Producer – Alex Kember
  • DOP – Simon Walsh
  • Casting – Fiona Dann, Casting Sugar
  • Editor – Jon Holmes
  • Post House: Finish Productions
  • Colourist – Martin Greer
  • Sound House – Flagstaff Studios
  • Music Composition: – Alejandro Gomez & Lukas Farry, Otis Studios
  • Client: SEEK
  • Marketing Director: Kendra Banks
  • Head of Brand & Candidate Marketing: Babi Kahveci
  • Head of Digital Marketing: Anshu Arora
  • Marketing Manager – Brand: Suzanne Robertson

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