Job hunters told to cut CV ‘guff’ in Twitter campaign
Job hunters are being encouraged to “cut the guff” from their resume by tweeting their CVs to Seek in a campaign developed by digital agency Isobar.
The job website said it will force those looking for work to focus on their genuine areas of strength rather than littering their CVs with cliches and waffle.
It is offering prizes worth $5000 for the best CV as it looks to “connect, support and engage” with jobseekers “in a unique way”.
Last year PR agency Porter Novelli used Twitter to find its next Sydney staffer – only to receive a barrage of tweets poking fun at the company’s attempts to establish its social media credentials.
Seek marketing director Fiona Le Broq said: “We know that the employment market can be tough so we wanted to engage job seekers in a simple, inspiring and fun way. The medium forces them to cut out the jargon so common in CVs and really think about their unique selling point.”
Isobar Australia managing director Konrad Spilva said it will make job hunters disciplined and make them “stand out in the market”.
“Research continually reveals that people are filling their CV with too much guff,” he said.
Shock, horror. Job ads filled with guff and jargon attract similar CVs.
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Anyone else see the irony in Fiona Le Broq encouraging users to cut the “guff” then using a weasel-word filled statement like:
..”as it looks to “connect, support and engage” with jobseekers..”
How about “communicate with jobseekers” ?
or
“…really think about their unique selling point…”
Are people being defined by a marketing concept that describes a product/service now?
How about “really think about what makes them unique / an individual” ?
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