Live blog: Thursday, July 10
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
Top stories:
- TV ratings: State of Origin III drops 500k, while early World Cup semi gets bumper audience
- Opinion: Tim Burrowes on 25 things he’s seen change in journalism
- Editor and The Block judge Neale Whittaker emerges at Belle rival Vogue Living
- Simon Joyce named as new Brand New Media MD
- The Guardian reveals first global results after Australian launch
- Dr Mumbo: A great day for kids and If they can’t beat you, join them
5:45pm – And in case you ever wonder where the NT Times gets its inspiration for some of it’s award winning headlines, here’s a sample of what goes on in it’s newsroom:
3:37pm – Virgin Mobile has enlisted Jane Lynch to front its new campaign which looks at how what they sell actually makes everyone more anti-social.
https://www.youtube.com/watch?v=yzodslgaZms
1:57pm – It turns out the ability to say ‘I bought a Jeep‘ means a lot to some people, with legal threats abounding after the close to the “World’s Most Remote Dealership” competition this morning.
12:40pm – Interesting move from the ABC rebranding its main TV channel and getting a new series of station idents as well based around real Australians.
https://www.youtube.com/watch?v=vohHL-XvjKY&feature=youtu.be
11:08am – Mumbrella’s content director Tim Burrowes is celebrating 25 years as a journalist today, so he’s taken a look at 25 things which have changed in the profession over the last quarter of a century.
10:14am – An interesting ad placement on a Guardian story about that misfiring Singapore anti-gambling ad.
9:54am – New appointments central this morning with ex-MCM Media boss Simon Joyce emerging at Brand New Media, and outgoing Belle editor-in-chief Neale Whittaker has been confirmed as the new head of rival Vogue Living and a columnist for News Corp. 
8:56am – That awkward moment when no-one’s bothered to check all the headlines on your front page…
8:14am – Morning all. Here’s what’s been happening internationally overnight:
Creativity Online: Brazil’s Christ the Redeemer statue moves to Naples after World Cup defeat.
It looks like Germany’s defeat over Brazil during yesterday’s World Cup match has driven away the country’s most recognizable landmark, Rio’s Christ the Redeemer. The famous statue perched on Corcovado hill miraculously appeared this morning in Naples, Italy, courtesy of Italian broadband provider Fastweb and M&C Saatchi Milan.
New York Times: Moguls to gather in Sun Valley for conference with mergers on their mind
The armada of private jets arriving at the Idahoan mountain resort of Sun Valley can mean only one thing: The moguls are back.
Rupert Murdoch, Barry Diller and Harvey Weinstein are among those expected at Allen & Company’s annual conference, and these high-flying executives are expected to have deals on their minds over the next few days, perhaps even more so than in previous years.
Allen & Company, a small but connected investment bank catering to the media and technology industries, brings together some of the biggest names in media and technology for its conference. And this year, the gathering comes as these industries face substantial changes.
The Guardian: Publicis Omnicom talks were a trainwreck says Levy.
Lévy said that the aborted merger – which would have created theworld’s largest marketing services group – had left the French group with ground to make up against rivals such as Sir Martin Sorrell’s WPP.
“If I had to say what I have lost in the non-merger we have lost a bit of time, time is precious, and clearly there are a few things we could have done and have not,” he said. “And second we have missed an opportunity. Regarding time it is complicated and the only thing we can do to is accelerate. And with the lost opportunity we must create new opportunities.”
Mumbrella Asia: Programmatic bosses argue over whether the transparency battle has been won in Asia.
The exchange was sparked by a statement by Stuart Spiteri, managing director of Asia Pacific for data management platform Krux who told the audience at Adtech SEAN in Singapore: “If you look at the industry the battle for transparency has already won.”
“There are some people who in segments of the industry have their heads in the sand but it is very clear that our technologies are all able to do this.”
This was immediately challenged by TubeMogul’s APAC managing director Phu Troung who said on the local level in Asia there was still a battle for transparency.
AdAge: Troy Ruhanen named president-CEO of TBWA, replacing Tom Carroll
Mr. Carroll, who had been TBWA’s president-CEO since late 2007, will continue as Chairman of TBWA Group. Jean-Marie Dru will continue to serve as chairman of TBWA Agency Network.
Executives in adland have been watching executives such as Mr. Ruhanen and Mr. Carroll at Omnicom as well as Publicis Groupe, speculating about which would remain in their current positions after the two holding-company giants’ spectacular failure to merge this year.
