SeenThis launches in Australia, appoints sales director

Adtech business SeenThis has launched in Australia and appointed Adam Roberts as sales director.

The announcement:

SeenThis, an AdTech company that allows advertisers and publishers to deliver ads via streaming, has opened their first office in Australia and announced the appointment of Adam Roberts to lead sales for the company in ANZ following strong growth in the market over the last six months.

Adam Roberts joins SeenThis as Sales Director, bringing 15 years of experience from AdTech, client marketing and agency. His previous roles include heading up strategic business development for global creative production firm Tag Worldwide, consultancy business Adroc and senior commercial roles in mobile and performance marketing agencies.

APAC General Manager Tom Jones-Barlow commented, “Through our existing publisher and agency partners we’ve already seen rapid growth in Australia in H1 2021 and delivered some game-changing impact with streamed ads, improving results for advertisers and creating new revenue streams for publishers. Adam’s wealth of experience will allow us to accelerate our growth in this hugely important market, and his strategic expertise enables us to further help support the ambitions of our customers”.

Adam Roberts said of his appointment, “I am excited to be playing a part in launching SeenThis’ ad streaming technology in the ANZ market, having already delivered a number of campaigns for local clients. We have come to expect instant delivery of high quality, HD video and audio content in our everyday lives, bringing that exact same technology and user experience to digital advertising using SeenThis opens up massive opportunities for brands and agencies to now engage their audiences in the same way they consume content at home or on the move.”

Source: SeenThis media release


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