Sefiani announces new hires, a promotion and new client win

PR agency Sefiani Communications Group has announced two new hires, a promotion and a client win, including the appointment of Iain Waterman as account director.

The announcement:

Leading Australian strategic communications agency Sefiani is pleased to announce the appointment of Iain Waterman as account director and Caitlin Young as account manager to join the agency’s rapidly growing Technology Practice.

Iain previously held roles at Sling & Stone in Sydney and Teneo Blue Rubicon in London. A technology PR specialist with eight years’ international experience working with global enterprises and local start-ups, Iain has managed high-profile campaigns for companies including Facebook, Accenture and NTT.

“I’m delighted to be joining Sefiani to lead some amazing technology client accounts as well as learn from the best in corporate communications and investor relations,” said Iain.

Caitlin Young joins Sefiani from global tech PR and digital firm, Hotwire. She holds a double degree in law and media and will be working across B2B clients in the technology, financial and professional services sectors.

Meanwhile, Shannon O’Mara has been promoted to the position of senior account executive after joining Sefiani as a graduate two years ago.

Sefiani CEO, Robyn Sefiani said: “We are delighted to welcome Iain and Caitlin to the high- performing Sefiani team. Their appointments come at a perfect time for us, as the demand for technology PR and communication has skyrocketed since the start of Covid.

“We are equally thrilled to congratulate Shannon on her well-earned promotion,” she added.

Sefiani was recently awarded the Australian/NZ PR remit for HCL Technologies, a global technology company that helps enterprises reimagine their businesses for the digital age.

HCL joins other global technology clients at Sefiani including CrowdStrike, a leading cyber security company that stops breaches; Dell, for whom Sefiani provides Australian input to a global remit; and Bazaarvoice whose technology connects brands and retailers with user-generated content.

Source: Sefiani media release


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