Speed picks up media duties for Clear Skincare
Clear Skincare has selected independent agency Speed as its media partner following a comprehensive pitch process.
Effective immediately, the agency will be responsible for handling media planning and buying for the skincare clinic.
Andrew McInerney, general manager of Clear Skincare, said: “The media marketplace is changing quickly, therefore it was critical to our success that we find a smart and dynamic partner. We were impressed with Speed’s ability to demonstrate the impact of data analytics on media decision-making and how that ultimately links to business outcomes.”
Gavin Bell, head of brand, customer propositions and engagement added: “The next step of our brand evolution will be a significant one, so it was important for us to complete a thorough review of the market. We were impressed with the quality of all the independent agencies involved in the process and specifically by the capabilities that Speed delivered.”
Duncan Parfitt, managing partner at Speed commented: “We love collaborating with ambitious clients in dynamic industries and Clear Skincare is all of that!”
Clear Skincare is among a handful of recent wins for Speed, which last year picked up Colonial First State, Carnival Cruise Lines, Archie Rose, Boody and additional projects across Dulux Group.
Off the back of the new wins, Speed last week announced the appointment of three senior executives: Milli Singson as lead data scientist, Nikki McColl as client director, and Rob Maxwell as investment director
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