Sefiani Communications Group wins UNiDAYS PR account
UNiDays, an online network connecting brands and students, has appointed Sefiani Communications Group to handle its PR.
As a result, Sefiani Communications will handle media engagement, influencer partnerships, thought leadership and developing and implementing strategic communications on behalf of the brand.
Ed Schmidt, vice president at UNiDAYS APAC, said in a statement: “We were very impressed with Sefiani’s ideas and fresh thinking, the expert team on the account and their deep understanding of the Australian Gen Z and millennial audience. We look forward to working together to grow UNiDAYS and give Australian students the power to make every experience more valuable and rewarding.”
Robyn Sefiani, managing director at Sefiani Communications Group, said: “We are thrilled to help UNiDAYS grow their student affinity network in the Australian market. We know that Gen Z and Millennials are among the most brand-loyal of generations and we are excited about the opportunity to help UNiDAYS build genuine relationships with students and brands across the country.”
