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Sefiani wins The Tax Institute

Sefiani Communications has landed the public relations account for The Tax Institute after a four-way pitch, taking on the business from Lighthouse Communications.

Sefiani will be working on a stakeholder engagement program for the member-based association for tax professionals, starting this month.

Noel Rowland, CEO, The Tax Institute, said: “We’re very pleased to appoint Sefiani as our public relations firm following a rigorous review process which involved several agencies. We selected Sefiani because they demonstrated a good understanding of our sector, put forward a talented, well-connected team, and proposed strong ideas.”

He added: “After recently re-launching our brand, we look forward to working in partnership with Sefiani to further demonstrate The Tax Institute’s credentials as the essential membership for tax professionals.”

Robyn Sefiani, MD of Sefiani, commented: “Sefiani has a strong portfolio of professional services clients, and we’re thrilled to have the opportunity to work with The Tax Institute on an ambitious communications and brand reputation program.”

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