Australia Post uses QR codes to link video messages to parcels

Australia Post is urging gift senders to shoot a 15 second video of themselves speaking to the recipient which can be viewed via a QR code on the parcel.

The “video stamp” has been developed by creative agency Clemenger BBDO Melbourne.

The new feature is being promoted with a national TV, digital, print, online video and outdoor campaign, as well as a website and Apple and Android apps.

Clemenger BBDO Melbourne executive creative director Ant Keogh said in a press release: “As an agency we’re excited to provide an innovative, digital solution to a real-world business problem.”

Australia Post Video Stamp

Australia Post chief marketing officer Greg Sutherland said: “This is our busiest time of year and to be able to give people a unique way to deliver their Christmas wishes in person is thrilling for us. .”


  • Chief Marketing Officer: Greg Sutherland
  • Head of Parcel & Express Services Marketing: Melody Townsend
  • Marketing Manager, Buyer Experience: Marina Vaxman
  • Marketing Manager, Campaigns and Promotions: Michael Simpson
  • Creative Chairman: James McGrath
  • Creative Directors: Jim Ingram & Ben Couzens
  • Art Director: Jono Fox
  • Copywriter: Sophie Beard
  • Group Account Director: Dan Lacaze
  • Planner: Matt Kingston
  • Account Director: Lesley Baker
  • Senior Account Manager: Kate Callander
  • Account Manager: Evan Johnson
  • Creative Technologist: Dan Zabinskas
  • Digital Production: Gemma Seeto
  • Film Production: Lisa Moro
  • Print Production: Nick Short

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