Coles marketer Mathew Barbagallo to depart

Barbagallo: departing Coles.

Barbagallo: departing Coles.

One of Coles’ supermarkets most senior marketers Mathew Barbagallo is leaving the company, Mumbrella can reveal.

Barbagallo was general manager of marketing at Coles for a little over a year.

His departure is significant as it comes amid growing speculation that Coles will pitch part or all of its $220m media account.

“Mat informed us recently of his decision to pursue other opportunities outside of Coles,” said a Coles spokesman. “We want to thank Mat for his positive contribution to Coles and wish him all the best in his future endeavours.”

As Mumbrella revealed last month, elements of the Wesfarmers group, in particular Coles, has been sounding out the major media agency holding groups ahead of an expected media pitch.

IPG Mediabrands agency, UM, the incumbent on the Wesfarmers account, which in addition to Coles, also includes KMart, First Choice Liquor, Bunnings Warehouse, Coles Insurance and Target among others.

Prior to joining Coles, Barbagallo held a number of senior marketing roles at Mars Chocolate in both Australia and Europe.

Nic Christensen 


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