Senior hire as branded content firm gears up
Content marketing agency He Said She Said has made a senior hire as it contains to grow its list of clients. Anne Gately, previously group campaign manager at MBF, is joining the company as managing partner for client and creative services.
The agency works with brands to develop branded content to consumers.
Among its most high profile projects has been working with domain services firm Netregistry to create Nett magazine. The magazine is aimed at business owners looking to develop their firms online. It has featured sponsored content from the likes of Telstra, Commonwealth Bank, Toshiba, Vodafone and HP. At the end of last year it won best B2B launch at Publishers Australalia’s Bell Awards.
He said She Said MD Shane Mitchell told Mumbrella: “This is a new position and it reflects our continuing growth. Anne’s got extensive experience in content-driven marketing.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin