Four agencies make shortlist for Sensis media pitch

SensisAtomic 212, Initiative, Mediavest and Vizeum are understood to have faced off in the first round of the Sensis media pitch, Mumbrella can reveal.

Last week saw the agencies hold chemistry sessions in Melbourne ahead of the next stage of the pitch for the media business of the directories service, which Telstra sold a majority stake in to private equity interests at the start of the year.

Telstra’s media agency OMD is not participating in the pitch and it is thought that Initiative and Vizeum are the frontrunners, given they both have pre-existing Melbourne offices. 

All agencies contacted declined to comment on the pitch.

Last week Sensis announced it was launching a new digital agency called Found which is being headed by former Mediacom Melbourne managing director Peter Barrie, focussed initially on search optimisation for clients.

Sensis recently announced a major rebranding and the introduction of a new logo known as Dash. The account is thought to be worth between $7m-$10m in advertising spend.

Nic Christensen 


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