Eleven wins PR business for Kellogg Australia and New Zealand
Omnicom’s PR agency Eleven has won the public relations account for Kellogg across both Australia and New Zealand, Mumbrella can reveal.
Just last February Kellogg appointed Edelman to its public relations account while the brand also worked with both Porter Novelli and Liquid Ideas on different assignments.
Omnicom’s Eleven will now handle the entire business in an agency consolidation for the brand, which includes Kellogg’s brand, corporate and health communications for its individual products, ranges and initiatives.
Kellogg has consolidated its PR roster to just one agency, Eleven
Roberto Pace, managing director at Eleven and FleishmanHillard, said in a statement: “Kellogg is a household brand that has enshrined eating habits in many of us for decades. We’re excited to be working with such an iconic company and making them an even bigger part of culture.”
To service the account Eleven is creating a hybrid team from various disciplines across both Eleven and sister agency FleishmanHillard.
“Brand and corporate PRs, planners, creatives, digital and content pros and shopper marketing specialists will work collectively on Kellogg’s briefs. It’s a proven approach that sees us deliver work that performs across comms, commerce and culture. We’re looking forward to bringing it to life for Kellogg.”
Rebecca Boustead, head of corporate communications, government relations and public affairs at Kellogg Asia Pacific, added: “In seeking a new PR agency, we wanted to choose a business that not only had the capabilities to cover our broad communications’ needs, but challenge our thinking and be a true partner to our internal teams and agency village.
“Eleven’s culture-centric approach was truly disruptive, and we could see how it could continue to drive our business forward.”
Boustead also thanked Kellogg’s incumbent agencies for their “tireless efforts”.
Eleven’s clients include Mastercard, Spotify, Gatorade, M.J. Bale, Campari Group, Kellogg, Tourism New Zealand, San Churro, Australian Turf Club and Jimmy Brings.
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‘enshrined eating habits’…. odd choice of words
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