Seven announces sponsors for Plate of Origin

Seven has announced the sponsors for Plate of Origin, including Coles and KFC.

The announcement:

Seven today announced the sponsors that have joined its upcoming prime time tentpole, Plate of Origin. Coles, KFC, Lilydale and Harvey Norman have all confirmed their position as sponsors for Plate of Origin, set to be the world cup of cooking when it premieres on Channel 7 this Sunday.

Set to continue the prime time audience growth Seven has delivered with Big Brother and Farmer Wants A Wife, Plate of Origin will present the best food from around the world when 10 teams compete to prove that their cuisine is the planet’s best to superstar judges Matt Preston, Manu Feildel and Gary Mehigan.

Commenting on the sponsors joining Plate of Origin, Natalie Harvey, SWM Network Sales Director, said: “Plate of Origin is set to be an incredible battle between the best cuisines on the planet, judged by three cooking superstars in Matt Preston, Manu Feildel and Gary Mehigan. Plate will be a celebration of cultural diversity in Australia.

“Plate will continue the strength we’ve shown in prime time, building off the success of Big Brother and Farmer Wants A Wife. We’re thrilled to welcome Coles, KFC and Lilydale as the sponsors of the first season of what will prove to be an incredible prime time show and strong performer on BVOD. We can’t wait for the cooking to begin on Plate of Origin later this month.”

Coles has teamed up with Plate of Origin to highlight the power of cooking to bring people from different walks of life together. Lisa Ronson, Chief Marketing Officer at Coles, said: “We are so proud to be partnering with Channel 7 on this delightful program which showcases food from all over world prepared by talented Aussies. The stories being shared on Plate of Origin are a celebration of food and we love that they inspire Australians with flavours and recipes from different cultures. At Coles, we want to help our customers live healthier and happier lives and we know how much they love watching wonderful cooking moments come to life on fabulous cooking programs like this one.”

KFC is partnering with Seven and Plate of Origin to celebrate the best of passionate cooking and quality ingredients. Kristi Woolrych, Chief Marketing Officer, KFC Australia said: “Plate of Origin is looking to be an absolute home-cooking hit and we’re excited to announce KFC’s partnership with Channel 7. At KFC, we love to celebrate food made with passion and quality ingredients and can’t wait to see what delicious ‘secret’ family recipes are brought to life on our screens. Good luck from everyone at KFC!”

Lilydale has joined Plate of Origin to continue to showcase its dedication to taste. Yash Gandhi, Head of Marketing at Baida Poultry, said: “Lilydale Free Range Chicken and Plate of Origin are perfectly aligned to bring world class taste and flavours to Australians looking to extend their repertoire in the kitchen. We are thrilled to further extend our partnership with Channel 7 to showcase our ‘Dedication to Taste’ and see the finest ingredients transform into memorable dishes.”

Katie Finney, Seven Strategy and Solutions Director “We are excited to provide our partners with the opportunity to interact with consumers across the entire Plate of Origin ecosystem. Our partners will showcase the role they play in facilitating Australians’ love of food through the lens of pride and culture. Various executions across multiple touchpoints have been carefully designed to drive results across specific metrics, leveraging the power of our talent, show content and engaged audience.”

Plate of Origin premieres on Channel 7 this Sunday at 7.00pm, continuing on Monday and Tuesday at 7.30pm.

Source: Seven West Media media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.