The Trade Desk link up with Circana for game-changing partnership

In the first partnership of its kind, marketing technology company (and demand-side platform), The Trade Desk, has teamed up with consumer behaviour advisor, Circana, to improve its platform.

The partnership will bolster The Trade Desk’s platform with an “authenticated audience targeting and multi-retailer measurement solution”. In other words, the partnership will grant The Trade Desk users access to Circana’s Media Lift.