Seven inches ahead of Nine in Monday ratings

Seven’s main channel had a rare Monday ratings victory over Nine, despite Two and a Half Men maintaining its lead as the most-watched show for the night.  

Nine led the 7:30pm and 8:30pm time slots with Two and a Half Men and The Mentalist respectively, according to preliminary overnight OzTam data in the five main metro markets.

The channel also led among 18-49 year olds with Two and a Half Men, followed by the Big Bang Theory.

However, among 16-39s, Seven’s My Kitchen Rules was in front, followed by the two leading Nine shows.

In overall free-to-air TV viewing Seven inched to the lead with 27.8 per cent, followed closely by Nine with 27.5 per cent, and Ten with 16.2 per cent.

Seven’s digital channel 7Two also led with a 3.6 per cent share, followed by Nine’s Go with 2.8 per cent and Ten’s One with o.8 per cent.

Monday’s channel share:

• Seven: 27.8%
• Nine: 27.5%
• Ten: 16.2%
• ABC1: 14.4%
• SBS1: 5.0%
• 7TWO 3.6%
• GO!: 2.8%
• ABC2: 1.1%
• One: 0.8%
• SBS2: 0.4%
• ABC3: 0.4%

Monday’s most-watched shows:

1. Two and a Half Men – 7:30pm Nine 1.431m
2. Today Tonight Seven 1.398m
3. Seven News Seven 1.379m
4. My Kitchen Rules Seven 1.355m
5. The Mentalist Nine 1.276m
6. Nine News Nine 1.236m
7. The Big Bang Theory Nine 1.224m
8. Two and a Half Men – 7:00pm Nine 1.168m
9. A Current Affair Nine 1.146m
10. Desperate Housewives Seven 1.083m
11. Home and Away Seven 1.056m
12. ABC News ABC 1.000m
13. Brothers and Sisters Seven 0.983m
14. CSI: Miami Nine 0.875m
15. Ten News Ten 0.861m

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he's been editor, content director and editor-at-large of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK. In 2021 he published the definitive guide to the recent history of the Australian media industry, Media Unmade

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topics Big Bang TheoryNetwork TenNine NetworkOzTamSeven NetworkThe MentalistTV ratingsTwo and a Half Men

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Comments: 3

someonehadtosayit 16 Mar 10

Well, my wife can’t be in the ratings pool then because she’d never put seven inches ahead of nine, ark ark

Reply

Gordon Whitehead 16 Mar 10

Please explain can some explain to me why we are still talking about market share for free-to-air TV channels?

Why don’t we talk about declining viewer numbers compared to last year? And why don’t we talk about the cost to advertisers of placing 30 sec or 15 sec TVC’s for less reach?

Reply

John Grono 1 Apr 10

I’ll have a guess Gordon. Because it’s the only medium that can get you over a million people in 15 seconds? Call me silly, but there is still value in that!

Reply

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