24: Live Another Day fails to deliver audience as Seven edges closer to Nine

Ten’s audience share fell below double digits again as big US import 24: Live Another Day again failed to deliver an audience and MasterChef struggled against its reality rivals.

Seven’s overall Monday night share inched closer to that of rival Nine, with the best outing so far for House Rules and Seven News taking it to 23.8 per cent, while The Voice continued its stellar performance delivering Nine a total share of 25.5 per cent.

The Voice was the most watched show for Monday night, with 1.684m metro viewers tuning in at 7.35 pm while 1.487m metro viewers watched House Rules on Seven in the same timeslot. The two shows were the most watched shows across people aged 16 – 39, 18 – 49 and 25 – 54 with Nine’s double-billing offer of The Big Bang theory the third and fourth most watched shows across all the age groups.

Ten’s MasterChef struggled as it went head to head with The Voice and House Rules, only managing a total metro audience of 748,000. Ten only managed an audience share of 9.1 per cent, beaten by ABC1 which boasted an audience share of 14.4 per cent according to the OzTam preliminary overnight metro ratings.

24, airing on Ten from 8.30pm, slid further in its second outing with 345,000 metro viewers tuning in, down from its metro audience of 400,000 for last week’s debut episode. However, an extra 101,000 viewers watched the first episode via catch up services, taking its total audience to 501,000.

Seven News was the most watched news show of the evening, with 1.298m metro viewers watching the first half hour at 6pm while Nine News had a metro audience of 1.277m in its first half hour. The second half hour of Nine News overtook Seven in terms of audience with 1.208m watching Nine and 1.132m watching the second half of Seven News/Today Tonight.

A Current Affair was watched by 1.277m metro viewers, winning the 7pm timeslot as Home and Away lagged slightly behind despite breaking the million viewer mark with a metro audience of 1.010m. Ten’s second half of The Project at 7pm had an audience of 606,000, up from its total metro audience of 412,000 in the first half hour.

A repeat double-billing of The Big Bang Theory on Nine after The Voice at 9.14pm saw 1.048m tune in for the first episode, dropping away to  864,000 for the second.

Revenge at 9.15pm on Seven was watched by 801,000 metro viewers, beaten by Nine’s The Big Bang Theory in its timeslot. However, 205,000 viewers also watched last week’s episode via catchup services.

Seven followed up Revenge with a new episode of Grey’s Anatomy which only managed to attract a total metro audience of 338,000 viewers, however this was up from last week’s audience of 297,000. An extra 128,000 watched the episode via catch up services taking its total audience to 426,000.

ABC News at 7pm saw 856,000 metro viewers tune in, dropping away for 7.30 to 757,000. Audiences grew slightly at 8pm for Australian Story which had a total metro audience of 766,000 while Media Watch at 9.18pm saw 800,000 metro viewers tune in. Q&A, which saw Joe Hockey join host Tony Jones as the sole panellist in a heated post-Budget special, was watched by 721,000 metro viewers.

In the 25-54 demographic The Voice and House Rules led the way, followed b the double bill of The Big Bang Theory and then A Current Affair.

Monday’s top 15:

  1. The Voice Nine 1.684m
  2. House Rules – Reveal Seven 1.487m
  3. Seven News Seven 1.298m
  4. A Current Affair Nine 1.277m
  5. Nine News Nine 1.243m
  6. Nine News 6:30 Nine 1.208m
  7. Seven News/Today Tonight 1.132m
  8. The Big Bang Theory RPT Nine 1.048m
  9. Home and Away Seven 1.010m
  10. The Big Bang Theory RPT 2 Nine 864,000
  11. ABC News ABC1 856,000
  12. Four Corners ABC1 816,000
  13. Revenge Seven 801,000
  14. Media Watch ABC1 800,000
  15. Australian Story ABC1 766,000

Monday’s share:

  • Nine 25.5%
  • Seven 23.8%
  • ABC1 14.4%
  • TEN 9.1%
  •  GO! 4.0%
  • 7TWO 4.0%
  • SBS ONE 3.3%
  • 7mate 3.1%
  • ONE 2.7%
  • ABC2 2.6%
  • Gem 2.5%
  • ELEVEN 2.0%
  • ABC3 1.0%
  • ABC News 24 1.2%
  •  SBS 2 0.9%
  • NITV 0.1%

Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.


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