Seven slams Nine’s quarter victory claim: ‘All over the shop’
Seven has slammed Nine’s claims last week of being “number one in quarter one” in the commercial TV ratings, calling the declaration “confusing” and “all over the shop”.
Nine distributed a media release claiming it is leading audience share for free-to-air TV for the first three months of 2024 by a wide margin, also claiming more than half of the total BVOD commercial audience during the same period.
It included numerous graphs and statistics, which it credited to OzTAM’s new VOZ measurement system.
Seven has taken issue with the way in which the network presented its findings, saying Nine cherry-picked different audience metrics to make their claims.
“Nine’s claims are all over the shop,” a Seven spokesperson told Mumbrella.
“Its total TV and reach numbers for programs are national, but the audiences shares it quotes are metro. Nine cannot have it both ways. Its inconsistent approach is confusing and undermines the story it is trying to sell.
“Seven, on the other hand, has a clear focus and consistent approach: we look at national audience shares, national audience growth and the national performance of our shows.
“Nationally, calendar year-to-date, Seven is the fastest growing network. Our prime time total TV audience is up 6%. Nine is up 3%. Ten is down 11.6%. Those are the facts.
“In terms of audience shares, Seven has a total TV share year-to-date of 40% compared to Nine’s 41.9% and Ten’s 18.2%.”
The battle for TV ratings in 2024 has officially heated up.
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Imagine that. A TV Network manipulating numbers to make themselves look good.
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Isn’t this just a debate about who has the biggest slice of a slowly declining pie?
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“Like two bald men fighting over a comb”
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Sounds like standard radio surveys every network is No1!
” Station X is number one** ”
**PPL 35-39 who own a red car and who walk dogs on Tuesdays…..
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You’ve got to admire how Seven got Nine and 10 to agree to move to national figures for Voz and now they can get both Mediaweek and Mumbrella to run headlines like this. Does any media buyer buy on national reach / let alone in total people? No of course not. Does it solve the wider problems facing TV: nope. To the above point will the three bald continue to fight over said comb? Count on it.
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Agreed with radio wars comment, some journalistic license taken every time ratings are dissected.
In my humble opinion ratings are important of course, but the real measurement is taking number 1 position all people or tops 18-54 demographic as example, and turning that into cold hard cash.
The most interesting measurement is the FTA commercial share of audited revenue which comes out each 6 months.
So if 9 are winning as they claim , then their ability to turn into revenue share is the challenge. If 7 are saying liar liar, then they should be the ones winning the Jan – June 2024 figures when they are released later in the year.
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All so petty. Both networks struggling to stay relevant when the reality is that FTA is continuing to endure a painful death
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That was a masterclass in Comms spin.
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Just like radio, it’s all now about share, not viewing numbers. 41.9% of bugger all ‘wins’ the quarter, whoop whoop.
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Seven have a near-total mainland footprint (population wise at least) now they soaked up Prime Media. Nine don’t.
Little wonder both are doing what they are doing – and little wonder the latter tries to exclude the non-strength of a mostly WIN-based regional network when it’s convenient.
Ratings pressers are always a bit lol though, grown-ups trying to convince they have the larger toy truck in the proverbial sand pit. Media buyers, meanwhile, know what works for them I’m sure.
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