Seven ‘stepped up the marketing’ as 10 million tune into summer of cricket
If you didn’t know already, Australia loves its summer cricket.
As the summer season inches closer to the finish line, the Seven Network reports that a combined 10.5 million Australians tuned into the Test and Big Bash coverage, including 7.1 million in the capital cities.
The 2023-24 cricket season has also helped Seven clinch a 43.2% all people commercial audience share – its higher ever share at this point in summer.
According to the network, the three Australia vs Pakistan Tests reached 8.75 million people nationally (5.8 million in the capital cities), with an average audience of 725,000 nationally. The average audience was up 3% nationally on the same Tests in the 2022-23 season and up 4% in the capital cities.
