Seven West Media has announced it intends to buy regional media operation, Prime.
At the same time, it is proposing to sell its radio assets in Western Australia to Southern Cross Austereo (SCA) for $28m.

Prime deal
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Just noticed a spelling error in the last sentence – “Seven also sid there was…”
Just in case you want to amend. Very interesting news!
Thanks, Katrina.
I was obviously a bit rushed, so thank you for flagging. I have amended.
Vivienne – Mumbrella
That’s got to be up there with buying the Sunday Times
Hilarious headline by The Australian trumpets this as Seven buying a “rival”.
Such experienced staff in the quality press.
If only you knew how fiercely competitive the metro and regional TV broadcasters have historically been.
Ever wondered why their audiences are reported separately and not combined as a national number to the detriment if television as a whole.
so lets ” decode the spin”…head office operations, board costs and ASX-listing costs. Seven also hasn’t ruled out looking at selling off properties after the deal….= I mean really, how much are they going to save in asx listing costs? a few thou here and there…and “head operations” means all prime management will go, as will MCR and presentation , because they will move it to NPR in Sydney like they did with Nine. “Selling off properties” = all prime real estate, pun intended.
Look fellas…FTA business is a dinosaur…let go of the 80’s and move on…were nearly at the second decade of the 21st century..
We’re actually nearly at the third decade of the 21st century…
Wonder what’s going to happen with the AM station Spirit 621 in Bunbury? SCA already has a Hit and Triple M in Bunbury, so either they’ll need to close down the station or sell it off again to another broadcaster as to not upset ACMA…
Where’s Noddy ?
ummmmm…..isn’t streaming services such as their own 7 Plus going to eventually kill the regional TV industry….not such a great move I say. #justsayin
Weren’t they already under Seven??? Such boring news!
I worry about the sackings and redundancies ??Look out!!!
SPRIT 621 BUNBURY MAY HAVE MMM ON TIER STATION AND H\SHIT DOWN THE CURREBT MMM STATION IN BUNBURRY