Nine News boss admits network needs time to be competitive in Adelaide and Perth, despite winning ratings year

August 26, 2014 12:44

Nine Adelaide’s Kate Collins and Brenton Raglass

Nine Network’s news boss Darren Wick says he is pleased with winning the 2014 news battle but has admitted there is still a long way to go before the network can claim victory in the cities of Perth and Adelaide.

In an interview with Mumbrella, Nine’s director of news and current affairs said while he was proud the network had won 21 weeks out of the 40 of the ratings year, the network had a lot of work to do to “claw their way” to the top in the non eastern seaboard states, a year after Nine took control of the stations there.

“It is going to take time, and Perth is going to be one hell of a hurdle because it is such a Seven (Network) town and Adelaide is a different one as well,” said Wick. “Seven are the market leader in both towns and they do a good job in both towns of convincing people that you have a good bulletin there but come and stay with us. But bit by bit, viewer by viewer, we will hopefully claw our way into it and claw our way over the top.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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