Seven wins Thursday night with a strong news and AFL performance

Seven has continued to win Thursday nights, holding 21% of the channel share and 32.6% network share last night, with both Seven News and Seven’s AFL delivering strong figures.

Seven News was the most watched program for the evening, 966,000 metro viewers tuned in to the first half hour and 860,000 for the second half hour (which broadcasts as Today Tonight in some cities).

The AFL clash between the Sydney Swans and the Melbourne Demons, broadcast on Seven’s main channel in Melbourne and Adelaide and on 7mate in other cities, pulled 572,000 metro viewers, rising to 762,000 when combined with regional viewers.

Comparatively, Nine’s sports offering of the NRL match between the Brisbane Broncos and the Wests Tigers only played in Sydney and Brisbane and secured 385,000 metro viewers. Nine aired Paramedics and New Amsterdam in the other cities.

Bachelor in Paradise shed 50,000 viewers from Wednesday night, with 489,000 metro viewers tuning in. Gogglebox also saw a dip to 537,000 from 579,000 last week. But both shows were the top two most watched in all key demographics – 16 – 39, 18 – 49 and 25 – 54.

ABC’s strongest performer of the night was the news which brought in 587,000 metro viewers, making it the sixth most watched show for the evening.

Nine’s main channel held onto second place in the market share with 19.2%, followed by Ten on 13.8% and ABC on 9.1%.

At a network level the results were much the same, with Nine holding 25.8%, Ten 20.1% and ABC 14.4%.

In the secondary channels, the AFL gave 7mate a boost, putting it on 4.4% followed by 10 Bold on 4.0%. SBS held 4.6% and 7.0% on a network level.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.