Seven wins 2013 ratings, reality shows and sport dominate most watched
Channel Seven’s big reality franchises My Kitchen Rules and The X Factor trumped the audiences for their Nine rivals The Block Sky High and The Voice to help it secure an average 22.9 per cent share of the audience between January 1 and December 31 of 2013, according to OzTam.
Nine’s audience share was over two per cent less with a 20.7 per cent share of the metro audience, while Channel Ten was the fourth most popular channel averaging an audience share of 11.8 per cent in 2013.
Seven had the most watched program of the year with the winner announcement of reality cooking show My Kitchen Rules averaging 3.27m metro viewers, topping the winner announcement of Channel Nine’s The Block which averaged 3.16m.
Channel Seven and Nine had all of the top 20 programs of the year with Seven winning nine of them with My Kitchen Rules, the AFL Grand Final, The X Factor Final, and The Melbourne Cup, while Nine had the other 11 top shows with The Block Sky High, The State of Origin second game, and The Voice.
Top 15 shows of 2013:
- My Kitchen Rules -Winner Announced Seven 3.270m
- The Block Sky High – Winner Announced Nine 3.160m
- Seven’s AFL: Grand Final: Hawthorn v Fremantle Seven 2.718m
- The Block Sky High – Auctions Nine 2.663m
- State of Origin Rugby League NSW v QLD third match Nine 2.607m
- Seven’s AFL: Grand Final: Presentations Seven 2.471m
- State of Origin Rugby League NSW v QLD First Match Nine 2.458m
- The X Factor Grand Final – Winner Announced Seven 2.404m
- The Voice Grand Final – Winner Announced Nine 2.38m
- The 2013 Melbourne Cup Carnival: Melbourne Cup The Race Seven 2.31m
- The X Factor Grand Final Seven 2.29m
- My Kitchen Rules Grand Final Seven 2.256m
- The State of Origin Rugby League Second Match Nine 2.255m
- Rugby League Grand Final Nine 2.246m
- The Block: All Stars Winner Announced Nine 2.211m
Most time-shifted shows of 2013 – increase:
- Packed to the Rafters Final Seven 257,000
- Revenge Ep 2 Seven 250,000
- Downton Abbey Seven 242,000
- A Place to Call Home Seven 230,000
- The Blacklist Seven 221,000
- Revenge Seven 209,000
- Underbelly: Squizzy- Launch Nine 205,000
- Packed to the Rafters Seven 205,000
- Under the Dome Ten 199,000
- Broadchurch ABC1 192,000
- Elementary Ten 188,000
- NCIS ep2 Ten 186,000
- Call the Midwife ABC1 171,000
- The Blacklist – Tue Seven 171,000
- Paper Giants: Magazine Wars ABC1 167,000
2013 Annual share:
- Seven 22.9%
- Nine 20.7%
- ABC1 13.4%
- TEN 11.8%
- SBS ONE 4.6%
- GO! 4.2%
- 7TWO 4.1%
- 7mate 3.6%
- Gem 3.4%
- ABC2 2.8%
- ONE 2.4%
- ELEVEN 3.0%
- ABC News 24 1.1%
- SBS 2 0.9%
- ABC3 0.8%
- NITV 0.1%
Data copyright of OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.
Ok, so the top two “programmes” were both “Winner Announced”. Isn’t the primary purpose of TV ratings to sell ads? You reckon I could buy an ad while they are announcing the winner – no way! When will the networks stop this bullshit? Clearly they value their PR higher than their advertising revenue.
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Go Seven. You have better shows
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7 relies on Adelaide and Perth numbers to bolster their numbers. 9 won hands down in the bigger markets of Sydney, Melbourne and Brisbane where most of the revenue comes from.
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Ten are on the way back, the revival will be complete in 2017/2018 when they secure the broadcasting rights for the NRL.
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