Seven’s 2023 commercial offerings: CODE 7+ to launch next year; Investment in media gaming tech, Aura

October 25, 2022 6:30

The first phase of the Seven Network’s new state-of-the-art digital and broadcast converged trading platform, CODE 7+, takes off in 2023, which aims to provide Australian advertisers and agencies with faster, more effective and easier buying across the screens of Seven.

Announced last year as the network’s largest-ever technology transformation project, CODE 7+ is a new, advanced converged media planning and campaign tracking solution, which the network says transforms and enhances Seven’s successful audience automation solution, CODE 7, potentially making it the future of total video audience buying in Australia.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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