Seven’s cricket coverage helps it win ratings week
The second international test between Australia and India as well as various Big Bash matches helped Seven to win the ratings week with a 20.9% primary channel share and a 31.5% share for the network.
The audience share win, however, wasn’t quite as high as Seven had been spruiking earlier in the year. 
When the network won the broadcasting rights to the cricket from incumbents Nine and Ten, it said it aimed to command 40% of the audience – including women, those aged 25 to 54, grocery buyers and total people.
“It’s a big number. It’s total domination, certainly through that December and January period and it’s not just through the male demographic,” said Seven’s chief revenue officer Kurt Burnette back in July.
“Big Bash matches helped Seven to win the ratings week with a 20.9% primary channel share and a 31.5% share for the network.”
I’m probably stupid, but why can’t I see those numbers replicated in any of the charts?
Hi ‘Confused’,
Not stupid, just two different sets of data.
The data I am using in the text of the article refers to shares across the five free-to-air networks (ABC, SBS, Seven, Nine and Ten). The charts (as disclosed at the bottom) are provided by Nine, based on the same OzTAM data. They focus only, however, on the commercial free-to-air networks (Seven, Nine and Ten) and exclude ABC and SBS.
The charts and graphs thus demonstrate the ‘commercial’ share of Seven, Nine and Ten, as if only the three of them existed, hence why the figures are higher and don’t match those in the text.
Hope that helps and sorry for any confusion,
Vivienne – Mumbrella
Isn’t there a new multi-channel “7food network” transmitting now and being counted by OzTam in ratings? It’s also attracting an audience, shares have gone as high as mid-1% already and only available on modern TVs.
Yet your above “provided” graphs by Nine are completely ignoring the channel? Looks very bias and dodgy. Nine need to launch another channel and that is their prerogative.
Hi ‘Please explain’,
Seven does indeed have a food network now. I can confirm it had a share of 1.0% of the viewing audience for this TV ratings week, as reflected in the 31.5% network share I reference in the article.
As very clearly disclosed, the graphs are not mine, but I can chase with Nine in an attempt to ensure 7Food is included next year.
Thanks,
Vivienne – Mumbrella