News

Seven’s cricket coverage helps it win ratings week

The second international test between Australia and India as well as various Big Bash matches helped Seven to win the ratings week with a 20.9% primary channel share and a 31.5% share for the network.

The audience share win, however, wasn’t quite as high as Seven had been spruiking earlier in the year. 

When the network won the broadcasting rights to the cricket from incumbents Nine and Ten, it said it aimed to command 40% of the audience – including women, those aged 25 to 54, grocery buyers and total people.

“It’s a big number. It’s total domination, certainly through that December and January period and it’s not just through the male demographic,” said Seven’s chief revenue officer Kurt Burnette back in July.

Seven’s primary channel had a winning 20.3% share in people aged 25 to 54 (32.7% for the network), 23.4% in 16-39s and 21.4% for those classified as ‘grocery buyers with child’.

Despite the slightly-lower-than-anticipated shares brought on by the cricket, Seven still managed to dominate the top programs list for the week.

Seven’s news program last Sunday night had 940,000 metro viewers (and 1.421m nationally), making it the most-watched program of the week. The third session of day four of the Australia and India test cricket match was next up, with 872,000 metro viewers (1.294m nationally).

Nine placed second for the week with a 17.8% share for its primary channel and 27.5% share for the network. Its most-watched program for the week was also its Sunday night news offering with 827,000 metro viewers (1.087m nationally).

The ABC – which placed third for the week with a 12.9% audience share (18.2% network) – found success with Back Roads. The show was the ABC’s most-watched for the week, attracting 610,000 metro viewers (947,000 nationally).

Ten had a low-rating week, attracting just 8.5% of the total people audience for its primary channel and 14.7% for the network.

The third commercial network aims to attract a younger demographic – rather than focussing on ‘total people’ – and secured 10.6% of those aged 25 to 54 for its primary channel (behind Seven’s 20.3% and Nine’s 18.8%, but ahead of the older-skewing ABC’s 7.5%).

Ten had 9.3% of those aged 16 to 39, also behind Seven’s 23.4% and Nine’s 16.9%.

SBS’ primary channel share in total people was 4.9% and the network had 8.1%.

The graphs and charts below are provided by Nine and are built off OzTAM data. They exclude data for ABC and SBS. 

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.