Young, Lazy and Driving Us Crazy launches to 396,000 on Seven

Young, Lazy and Driving Us Crazy

Young, Lazy and Driving Us Crazy

Channel Seven’s new reality show that throws ten pampered young adults in a house where they are forced to fend for themselves launched to 396,000 last night, winning more viewers than Ten managed for The Biggest Loser in an earlier timeslot.

It was also in direct competition with British drama Sherlock, which has already been shown in Perth and was not shown there last night, which averaged 351,000 for the network beating Seven in Sydney and Melbourne, tying in Brisbane and losing out in Adelaide. Last night saw the second episode of series three being broadcast six weeks after it first aired in the UK, with the series already available to buy on iTunes.

Young, Lazy and Driving us Crazy is based on the UK format Young, Drunk and Living off Mum, produced by Matchbox Pictures and hosted by Lawrence Mooney. It was second in its timeslot at 9pm, and also posted bigger numbers than The Biggest Loser, which averaged 394,000 on Ten from 7.30pm.

Meanwhile Ten’s coverage of the men’s ski slopestyle final in Sochi, where Australian Russ Henshaw placed eighth, averaged 700,000, despite not being shown in Perth on the primary channel, preliminary overnight metro ratings from OzTam show. The competition was also fifth in people 25-54.Ten’s coverage of the Sochi Games throughout the evening, brought 485,000 metro viewers to the main channel, boosted to 823,000 when combined with viewing numbers for digital channel One which carried a simulcast of the men’s ski slopestyle final from 8.30pm to 9.30pm (AEDT).

The Block: Fans vs Faves was the top non-news program of the night with 1.07m viewers on Nine, and Nine News had the strongest audience of all shows with 1.077m for the first half hour. a new episode of The Block: Unlocked at 8.40pm also won its timeslot with 830,000 as Tricked on Seven averaged 565,000. The Block and The Block Unlocked were also the top two programs in people 25-54, Nine’s target demographic.

Seven News was second in the 6pm timeslot with 989,000, and its combination of Today Tonight in Adelaide and Perth, and news on the east coast, also dropped below Nine’s national one hour news bulletin with 920,000 compared with 976,000 for Channel Nine’s second half-hour of news.

In the battle between Seven and Nine’s evening game shows Nine’s Hot Seat was ahead with 537,000 while Million Dollar Minute, now hosted by Simon Reeve, averaged 429,000 for Seven.

The breakfast battle was extremely close as Nine’s Today clipped Sunrise on the heels with just 1,000 less average viewers than the Seven show.

Sunrise averaged 319,000 across the five cities as Today had 318,000, winning more viewers in Melbourne and Sydney, as Sunrise held out in the other three cities. Wake Up on Ten had 53,000 average viewers.

Thursday’s top 15 shows:

  1. Nine News Nine 1.077m
  2. The Block: Fans v Faves Nine 1.070m
  3. Seven News Seven 989,000
  4. Nine News 6:30 Nine 976,000
  5. Seven News / Today Tonight Seven 920,000
  6. Home and Away Seven 870,000
  7. ABC News ABC1 843,000
  8. A Current Affair Nine 830,000
  9. The Block Fans v Faves Unlocked Nine 830,000
  10. Sochi Live Men’s Ski Slopestyle Final Ten 700,000
  11. 7.30 ABC1 678,000
  12. QI Rpt ABC1 646,000
  13. Ten Eyewitness News Ten 608,000
  14. Tricked Seven 565,000
  15. Hot Seat Nine 537,000

Thursday’s share:

  • Nine 21.5%
  • Seven 16.8%
  • TEN 12.8%
  • ABC1 11.4%
  • ONE 7.6%
  • GO! 5.8%
  • 7mate 4.3%
  • SBS ONE 3.7%
  • ABC3 1.6%
  • ABC News 24 1.1%
  • 7TWO 3.3%
  • Gem 3.2%
  • ABC2 2.8%
  • ABC3 1.6%
  • ABC News 24 1.1%
  • SBS 2 0.6%
  • NITV 0.0%

Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.


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