Seven’s My Kitchen Rules gains ratings momentum

Seven’s My Kitchen Rules is gaining ground on Nine’s Monday night leader Two and a Half Men.  

Two and a Half Men was the second-most watched show with 1.424 million viewers, behind Seven News with 1.495 million, according to overnight preliminary OzTam data in the five main metropolitan markets.

But following closely behind was Seven’s new cooking show MKR, launched to rival Ten’s MasterChef. It attracted 1.408 million viewers, which was ahead of the 1.2 million it had the previous Monday, when Two and a Half Men led the ratings race with 1.4 million viewers. However, the week prior to that, MKR led the night with 1.471 million, ahead of Two and a Half Men with 1.326 million.

Last night, MKR was also the most watched-show among 16-39s and 24-54 year old viewers.

The latest result for the cooking program sees it surge ahead of the 1.1 million it attracted for its launch episode at the beginning of February.

In overall free-to-air TV viewing, Nine’s main channel won the day with 28.1 per cent share, followed by Seven with 26.8 per cent and Ten with 17.4 per cent.

Monday’s channel share:

• Nine: 28.1%
• Seven: 26.8%
• Ten: 17.4%
• ABC1: 13.9%
• SBS1: 5.0%
• 7TWO 4.3%
• GO!: 2.2%
• ABC2: 1.3%
• One: 0.5%
• ABC3: 0.4%
• SBS2: 0.2%

Monday’s top-rating shows:

1. Seven News Seven 1.495m
2. Two and a Half Men – 7:30pm Nine 1.424m
3. My Kitchen Rules Seven 1.408m
4. The Mentalist Nine 1.347m
5. Today Tonight Seven 1.342m
6. Nine News Nine 1.277m
7. The Big Bang Theory Nine 1.231m
8. A Current Affair Nine 1.212m
9. Two and a Half Men – 7:00pm Nine 1.171m
10. Home and Away Seven 1.145m
11. ABC News ABC 1.030m
12. Desperate Housewives Seven 1.025m
13. CSI: Miami Nine 0.938m
14. Ten News Ten 0.927m
15. Brothers and Sisters Seven 0.895m

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he's been editor, content director and editor-at-large of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK. In 2021 he published the definitive guide to the recent history of the Australian media industry, Media Unmade

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topics My Kitchen RulesNetwork TenNine NetworkOzTamSeven NetworkTwo and a Half Men

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Comments: 4

Riarn 2 Mar 10

Can someone explain the draw to this show? The chefs are so wooden, the directing so unexciting.. every time its on i find my thoughts wandering and look for the remote.
Even the food isnt anything special as its just ordinary meals (for the most part) with a bit of garnish..
Everything is very laboured and it bores the shit out of me basically.

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sean 3 Mar 10

I agree its the most boring show on tv WHY is everyone watching it.I cannot stand it and do not understand why so many poeple are tuning in.

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sandy buckman 4 Mar 10

Just like to say how much I enjoy the show, but disappointed that my dvd failed to record Tuesday 2nd March show. Have been looking for it on the internet but cannot locate. Please help. I need to watch it…..

Sandy

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