Shadowboxer investment Doshii sold to X15 ventures

February 1, 2021 9:41

Creative consultancy Shadowboxer has capitalised on the sale of tech startup Doshii to Commonwealth Bank Australia’s X15 ventures arm for an undisclosed amount.

Shadowboxer has spent the past seven months helping fintech client Doshii define its brand, product and marketing strategy to scale their customer base.

The acquisition shows the profitability of Shadowboxer’s creative capital model (equity for services) with Shadowboxer paid out as a Doshii shareholder as part of the transaction. The deal that was struck between Doshii and Shadowboxer saw the new consultancy deliver brand, pricing, product strategy, and design services to the hospitality fintech for a mix of fees and equity.

Konrad Spilva

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.