Sheridan positions itself as the antidote to ‘disposable’ Christmas presents

Bed linen company Sheridan has positioned itself as the antidote to disposable Christmas presents in its most recent campaign.

The one minute TVC featuring the ‘Sheridan Choir’ was created by TBWA Sydney. It will continue for 30 days in store, on front windows and across social and digital.

According to Sheridan, the choir will sing carols with a twist throughout the campaign, “promoting daily gift ideas, inspiration and discounts emulating the fun spirit of Christmas.”

Sheridan’s GM of marketing, Renee Awadalla, said: “Christmas is the busiest period for brands. This year we wanted a memorable campaign that allowed us to celebrate gift giving, personalisation and quality in a way that would cut-through during this busy period. We hope consumers love the monogrammed Sheridan Choir as much as we do.”

“We wanted to put a smile on everyone’s face this Christmas, while reminding them of the longer lasting quality of Sheridan”, added Andy DiLallo, CCO, TBWA\Sydney.



Group General Manager – Paul Gould
General Manager Marketing – Renee Awadalla
Marketing Communications Manager – Stephanie Maule

Sheridan Marketing Team
Sheridan GD Studio

Media Agency: OMD and NMPI

Creative Agency: TBWA Sydney
Chief Creative Officer – Andy DiLallo
Chief Strategy Officer – Matt Springate
Strategic Planner – Kathryn Claughton
Creative Director – Steve Hanzic
Creative Director – Nev Fordyce
Art Director – Andrew Torrisi
Writer – Chloe Saintilan
Client Partner – Gemma Rees
Business Director – Alex Stickler
Integrated Producer – Vanessa Hawke
Director/Editor – Lachlan French
Sound Design – Beau Silvester

Photographer – Georges Antoni and Felix Forest
Stylist – Kirsten Bookallil
DOP – Dale Bremner
Choir: Song Company
Music Composition: We Love Jam


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.