Sheridan positions itself as the antidote to ‘disposable’ Christmas presents
Bed linen company Sheridan has positioned itself as the antidote to disposable Christmas presents in its most recent campaign.
The one minute TVC featuring the ‘Sheridan Choir’ was created by TBWA Sydney. It will continue for 30 days in store, on front windows and across social and digital.
According to Sheridan, the choir will sing carols with a twist throughout the campaign, “promoting daily gift ideas, inspiration and discounts emulating the fun spirit of Christmas.”
Sheridan’s GM of marketing, Renee Awadalla, said: “Christmas is the busiest period for brands. This year we wanted a memorable campaign that allowed us to celebrate gift giving, personalisation and quality in a way that would cut-through during this busy period. We hope consumers love the monogrammed Sheridan Choir as much as we do.”
“We wanted to put a smile on everyone’s face this Christmas, while reminding them of the longer lasting quality of Sheridan”, added Andy DiLallo, CCO, TBWA\Sydney.
Credits
Sheridan
Group General Manager – Paul Gould
General Manager Marketing – Renee Awadalla
Marketing Communications Manager – Stephanie Maule
Sheridan Marketing Team
Sheridan GD Studio
Media Agency: OMD and NMPI
Creative Agency: TBWA Sydney
Chief Creative Officer – Andy DiLallo
Chief Strategy Officer – Matt Springate
Strategic Planner – Kathryn Claughton
Creative Director – Steve Hanzic
Creative Director – Nev Fordyce
Art Director – Andrew Torrisi
Writer – Chloe Saintilan
Client Partner – Gemma Rees
Business Director – Alex Stickler
Integrated Producer – Vanessa Hawke
Director/Editor – Lachlan French
Sound Design – Beau Silvester
Photographer – Georges Antoni and Felix Forest
Stylist – Kirsten Bookallil
DOP – Dale Bremner
Choir: Song Company
Music Composition: We Love Jam
This is one of the freshest retail Christmas campaign approaches I’ve seen. Genuine warmth, highly memorable. Well done to all involved.
User ID not verified.
Feels like old school Christmas advertising in the best possible way.
A bit tricky to hear what they’re saying, and the shots are pretty average. Clearer diversity would have been nice… is it just me or does it feel a bit too “white peopley”?
4/8 umbrella segments.
User ID not verified.
I love this ad! Clever retail creative including personalisation and no price messaging. Well done guys for being brave enough to be different
User ID not verified.
Not much diversity, no. They’re all amazing singers – that said, couldn’t they find some amazing singers who reflect Australia’s diversity, considering it’s an Australian brand?
User ID not verified.
Lack of diversity was the first thing I noticed. Good ad, very poor effort on diversity.
User ID not verified.
Agree on diversity. Although nice to see they cast a Down’s Syndrome boy. That’s one thing at least.
User ID not verified.